In Microsoft are very excited about Windows Phone technology and have begun in July to demonstrate their own employees. Thus, the internal promotion of the company has taken its first steps giving away phones Phone Windows 7 to their workers.
A total of 93.000 employees have received the phone, only to change one thing to talk about it with acquaintances, clients, family and friends to spread the fame of Windows Phone 7. It may seem a technique perhaps ineffective, but if each of them you can impress people you do not have another phone, start an operation spectacular word of mouth, and possibly crucial to the success of the company.
In a letter sent to employees, Microsoft says that when they receive it, make it personal. Set up their email addresses, make calls, looking for friends and in general, to use it. Microsoft also asked the workers to evangelize all they can.
On the other hand, although not required, Microsoft wants your company technicians and those who have ability to do so, give shape to applications and resources that can then be made available to users. This offered employees a production tool that simplifies the creation of applications.
In this internal campaign mobile gift may depend the success of Windows Phone 7.
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